Over the last two days I have had the great pleasure of spending time with a very dignified, modest and eloquent dairy farmer. Having never been exposed to dairy farming before I have great pride in saying I toured with the one of the most proportionalised business minds I have known in Agricultural enterprise. The level of facilities for the animals are state of the art but not extravagant, the level of mastery amongst the staff is compelling but not without endeavour. The cows are content, the calves prospering and the systems are low tech, simple and transferable. If this is an emerging context in agribusiness modelling in the UK they will rise out of the Common Agricultural Policy in good shape.