Flew back into Sydney on Tuesday night and had a great meeting with the Wool Carbon Alliance. At the moment there isn’t much awareness about the Committee however it is formed to protect the Authenticity of Wool as a natural fibre and to develop tools and methods to promote its positive image in the textile industry. I truly believe wool has a great story to communicate with the consumer and with the immergence of the LOHAS (Lifestyle of Health and Sustainability) consumer in Asia and India with its 4.1 billion people the demand for wool I believe will only get better.
If anyone wants more information on the Wool Carbon Alliance please comment.
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